Tuukka Yrttimaa is working at Upright Project, a Helsinki-based technology startup creating a new type of quantification model to measure the net impact of companies. He is currently working closely with the leading investors, corporations, and other organizations updating their ways of understanding and measuring holistic value creation. He believes that the company’s net impact isn’t just in the hands of sustainability teams but above all a crucial strategic topic for the whole top management. In other words, the business and sustainability perspectives need to be intertwined.
Tuukka holds an M. Sc. (Technology) in Industrial Engineering and Management and led a consulting company before joining Upright.